Search Engine Optimization and Web Design.

Search Engine Optimizationseo-black-hat


A major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, Bing, Ask and so on. Hence, by designing a search engine friendly website, you will be better able to rank well in the major search engines and in turn obtain more visitors and hopefully, Sales.


The search engines use programs known as robots or crawlers to index the pages of your website to include in their directories. When a search engine robot visits your website it follows the links to your pages, reads the content and records it in their directory database.

These directories literally house millions of webpages all categorized according to keywords and relevance, ready to serve up the best results possible based on an Internet user’s query. So it stands to reason that you’ll want to make your site as search engine friendly as possible.

Let’s quickly go over a few things you can do to help ensure that your site is search engine friendly:


Avoid using frames on your website unless absolutely necessary. Frames can confuse search engine robots and often cause them to index it incorrectly or abandon completely. Frames also make it difficult for users to bookmark a specific page on your site without using long, complicated scripts.

Do not present important information in video, Flash, or images. It’s important to keep in mind that search engine robots can only read the text in your source code, so if you present important information in any other format other than text your search engine ranking can be affected dramatically.

Use meta tags accordingly on each and every page of your site so that search engine robots know at first glance what that particular page is about and whether or not to index it. By using meta tags, you are making the search engine robot’s job easier so they will crawl and index your site more frequently.

Stop using wrong HTML tags like <font> to style your page. Use CSS (Cascading Style Sheets) instead because they are more effective and efficient. By using CSS for Search Engine Optimization you can eliminate redundant HTML tags and make your pages much lighter and faster to load.


A great start to learning some of these basic concepts is to pop over to the very popular W3Schools Web Site. There you can get started with all aspects of the mentioned above.

Many people have started there and is the best place to get your feet wet. The above said, your site/blog design does not stop there.

Apart from creating Share-Worthy Content That’s Optimized for Search. You also need to create the kind of Online Content that people will want to share on social media sites.


Understanding Search Engine Optimization (SEO) is a continuing learning curve when building your website and its best to try and stay ahead of the game.

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We hope you found this post useful.

And if there is anything specific you want covered regards SEO or anything else in future posts, please let us know below.



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