一個優秀的行銷故事必須作到的5件事 The 5 Things Every (Great) Marketing Story Needs

Here on Copyblogger, you’ve seen us talk many times about how to tell a terrific marketing story.

Why? Because stories are fundamental to how we communicate as human beings. Tell the right story and you can capture attention, entertain, enlighten, and persuade … all in the course of just a few minutes.

Stories are memorable and shareable — and those are two of the most important aspects of the very best content.

So we can all agree that stories matter … but how do you tell them?
What, specifically, makes for a good marketing story?

行銷文章


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