社群行銷 : Date : 2013/12/2

 今年最夯的古裝劇《蘭陵王》,透過網路口碑先行,順勢帶動電視收視成績。即使對岸搶先播出,《蘭陵王》登陸台灣時,收視依舊亮眼。
 
影視圈的一級戰場,莫過於暑假的黃金檔期。在對岸一片歌唱選秀節目正熱時,一齣電視劇卻殺出重圍。
 
8月14日,浙江衛視首播,第三集收視率就破1%,結局躍升該台冠軍。騰訊視頻拿到網路獨家播映權,每天只比電視台晚四小時半播出,46集戲碼至今已累積8.78億次的驚人點擊量。緊接著是台灣中視首播,收視率從8月23日第一集的1.69%一路攀升,9月23日播出完結篇,收視率高達4.15%,風光下檔。
 
這齣戲,讓PTT陸劇板天天被洗板。這齣戲,讓談話性節目《關鍵時刻》,接連兩天制定主題討論。不僅劇情引發熱議,周邊商品也賣翻,原創小說和影像寫真書雙雙占據金石堂網路書店暢銷書榜的前兩名。這齣在兩岸掀起一陣戲劇熱潮,被稱為中國第一部「古裝偶像劇教科書」的,正是古裝大戲《蘭陵王》。 


內容行銷 : Date : 2013/12/1

Getting started with Content Marketing:

With the explosion of content marketing, brands are diving headfirst into content production and publishing. But all too often the effort is sporadic, poorly planned, inadequately optimized, never promoted, and barely tracked. This leads to bad results and general grumpiness.

Content marketing efforts are typically supposed to generate traffic, sales, or engagement. It may not be reachable, you may not be able execute every element, but at least you know what to go for.


內容行銷 : Date : 2013/12/1

Content Marketing -  tips for remixing your Ideas.

Whether you are trying to increase your customer client base or improve your Social Media presence. Here is a look at 5 great content marketing ideas you should be aware of.

1. Create an E-Book

2. Create a Podcast Series

3. Create Photo Galleries, Infographics and Slideshows

4. Break Your Content into Lesser Pieces

5. Repackage and Represent Material


內容行銷 : Date : 2013/12/1

High Quality Content makes your Business Shine:

Your choice of words, correct grammar and uniqueness helps you expand your readership and grow a broad network of readers.

Content originality must not be ignored. High Quality, original content will help you to reach out to those people who want to gain knowledge.

 


社群行銷 : Date : 2013/12/1

A guide to build brand buzz and boost your bottom line.

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight is very challenging.

It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and — perhaps most importantly – your bottom line.


內容行銷 : Date : 2013/12/1

You’ve worked hard getting your website visitors – Let’s Keep Them There.

High bounce rates — that is, a large percentage of visitors who fail to engage with more than one page on your site — are a common problem plaguing small-business websites. A number of factors can contribute to the problem, but there are a number of easy solutions as well.

To determine whether your site needs help getting visitors to stick around longer, log in to your Google Analytics dashboard. If you see a bounce rate higher than 50 percent to 60 percent of your visitors, or an average time-on-site that’s less than one minute, consider taking one or all of the following actions.


行銷資訊 : Date : 2013/11/29

相信大家一定都有過這樣的經驗,無論是自己或親友到歐洲旅行,絕對不會錯過購買法國的香水、義大利的皮件,或是瑞士的鐘表,因為這些商品背後所代表的是一種產業演進的脈絡與經驗,更是一個國家所累積起的歷史與價值。而產品標籤上所標註的Made in Paris或是Made in Taiwan,對你來說,是否也是一種品牌形象以及品質實力的展現呢?

接受媒體採訪時我經常被問到,身為一位土生土長的設計師,如何從台灣得到設計的養分與啟發?無可諱言,國家政策與國家品牌對產業具有相當大的示範或加分作用,而產業與公部門之間相互依附的密切關係,也將是一個國家品牌能否建立不敗地位與珍貴價值的關鍵。


行銷資訊 : Date : 2013/11/28

至2017年,廣告商將花費超過90十億美元在即時競價(real-time bidding)

美國市場調查機構eMarketer報告裡預測,廣告商在即時競價購買上的花費將超出預期,在美國今年所有的顯示廣告支出當中,可觀察到即時競價佔有明顯的份額,這樣的趨勢在未來增長快速。
計畫性廣告的成長相當快速,在短短數年內便建立了完善的採購機制,其中就包括了即時競價這項購買模式。eMarketer預測美國在2017年時,即時競價的廣告支出就佔整體數位顯示廣告支出的29.0%,花費總金額大約90.3億美元。就今年的數據來看,由於整體數位顯示廣告的投放量增加,eMarketer將8月所估計的33.4億美元小幅度上修,認為即時競價的廣告支出佔比可達19.0%,花費總額估計大約33.7億美元。 



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