營運策略 : Date : 2016/5/7

怎麼樣才算是一位優秀的領導者?管理學家賽門.西奈克認為,優秀的領導者會讓他們的員工感到安全,並將員工拉入信賴圈中。但是建立信任和安全意味著要承擔很大的責任,在不平等的經濟結構中更是如此。

What makes a great leader? Management theorist Simon Sinek suggests, it’s someone who makes their employees feel secure, who draws staffers into a circle of trust. But creating trust and safety — especially in an uneven economy — means taking on big responsibility.


故事行銷 : Date : 2015/8/29

In this funny and blunt talk, Larry Smith pulls no punches when he calls out the absurd excuses people invent when they fail to pursue their passions.

在這個有趣而直白的演講中, 拉利 史密斯毫不留情的指出了, 人們放棄去追求他們的熱情的時候, 所發明的各種愚蠢的藉口。


行銷資訊 : Date : 2015/7/16 上午 11:04:48

目前網路上盛行的各種行銷方式,例如團購、社群行銷等等,其實都是一種組織行銷的模式。


內容行銷 : Date : 2015/1/26

 [內容行銷] 全球最賺YouTube頻道!每天玩玩具 年賺1.5億

這個頻道是經過精心規畫才達到這樣的規模,或經過偶然的機會才形成的,我們不得而知,但是持續的作自己喜歡的事,就有機會可以成功是可以肯定的。

這個頻道,註冊於 2011年4月13日 到 2015年1月,訂閱人數為 3,539,155人,觀看次數為 4,832,351,915次(48億次),在3年9個月間,共約 1630天的時間內,發出 1,348部影片,大約是 不到一天就要發出一部影片的頻率。


社群行銷 : Date : 2013/12/18

 

  科技越來越發達,消費者的日常生活不斷改變,現在的人多半「手機不離手」,正因為如此,行銷業者所散播出去的資訊能夠馬上被接收,消費者也能隨時隨地上網採取行動。傳播方式的轉變,使得消費者的特徵也不斷改變,無論是 EDM 或是平面廣告,了解你的消費者行為絕對是行銷計畫中不可或缺的關鍵。

當今的消費者到底有哪些關鍵的特徵呢?讓我們來看看以下幾點:

 


社群行銷 : Date : 2013/12/4

 One of the things we focus on most at Buffer is the best time to post to Twitter and Facebook. This is because we want to help you get more engagement with your audience, which is beneficial for everyone.

 
While the best time to post is definitely important, there are some other things to keep in mind. I had a look at what kind of updates work best for Facebook pages to increase interaction and found 7 interesting statistics that you’ll probably find useful if you’re trying to make your page more engaging.


內容行銷 : Date : 2013/12/3

content marketing strategyby Fiona Lewis on August 27, 2013

This article aims at helping online business owners move away from the old way of thinking about SEO by showing them the future of online marketing: content marketing.

First of all, let’s see what content marketing really is and how the practice became so important and so popular for today’s SEO.


社群行銷 : Date : 2013/12/3

Google wants a patent on a method for collecting messages from other social networks, like Facebook and Twitter, and letting users provide an automated response to them.
 
In the dystopian novel The Circle, Google and Facebook have merged with other big tech companies to create a single, all-seeing and all-knowing social network. The work is fiction but a new patent application published last week makes the situation slightly less far-fetched.



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