行銷資訊 : Date : 2015/7/16 上午 11:04:48

目前網路上盛行的各種行銷方式,例如團購、社群行銷等等,其實都是一種組織行銷的模式。


內容行銷 : Date : 2015/1/26

 [內容行銷] 全球最賺YouTube頻道!每天玩玩具 年賺1.5億

這個頻道是經過精心規畫才達到這樣的規模,或經過偶然的機會才形成的,我們不得而知,但是持續的作自己喜歡的事,就有機會可以成功是可以肯定的。

這個頻道,註冊於 2011年4月13日 到 2015年1月,訂閱人數為 3,539,155人,觀看次數為 4,832,351,915次(48億次),在3年9個月間,共約 1630天的時間內,發出 1,348部影片,大約是 不到一天就要發出一部影片的頻率。


社群行銷 : Date : 2013/12/18

 

  科技越來越發達,消費者的日常生活不斷改變,現在的人多半「手機不離手」,正因為如此,行銷業者所散播出去的資訊能夠馬上被接收,消費者也能隨時隨地上網採取行動。傳播方式的轉變,使得消費者的特徵也不斷改變,無論是 EDM 或是平面廣告,了解你的消費者行為絕對是行銷計畫中不可或缺的關鍵。

當今的消費者到底有哪些關鍵的特徵呢?讓我們來看看以下幾點:

 


社群行銷 : Date : 2013/12/4

 One of the things we focus on most at Buffer is the best time to post to Twitter and Facebook. This is because we want to help you get more engagement with your audience, which is beneficial for everyone.

 
While the best time to post is definitely important, there are some other things to keep in mind. I had a look at what kind of updates work best for Facebook pages to increase interaction and found 7 interesting statistics that you’ll probably find useful if you’re trying to make your page more engaging.


內容行銷 : Date : 2013/12/3

content marketing strategyby Fiona Lewis on August 27, 2013

This article aims at helping online business owners move away from the old way of thinking about SEO by showing them the future of online marketing: content marketing.

First of all, let’s see what content marketing really is and how the practice became so important and so popular for today’s SEO.


社群行銷 : Date : 2013/12/3

Google wants a patent on a method for collecting messages from other social networks, like Facebook and Twitter, and letting users provide an automated response to them.
 
In the dystopian novel The Circle, Google and Facebook have merged with other big tech companies to create a single, all-seeing and all-knowing social network. The work is fiction but a new patent application published last week makes the situation slightly less far-fetched.


社群行銷 : Date : 2013/12/2

 今年最夯的古裝劇《蘭陵王》,透過網路口碑先行,順勢帶動電視收視成績。即使對岸搶先播出,《蘭陵王》登陸台灣時,收視依舊亮眼。
 
影視圈的一級戰場,莫過於暑假的黃金檔期。在對岸一片歌唱選秀節目正熱時,一齣電視劇卻殺出重圍。
 
8月14日,浙江衛視首播,第三集收視率就破1%,結局躍升該台冠軍。騰訊視頻拿到網路獨家播映權,每天只比電視台晚四小時半播出,46集戲碼至今已累積8.78億次的驚人點擊量。緊接著是台灣中視首播,收視率從8月23日第一集的1.69%一路攀升,9月23日播出完結篇,收視率高達4.15%,風光下檔。
 
這齣戲,讓PTT陸劇板天天被洗板。這齣戲,讓談話性節目《關鍵時刻》,接連兩天制定主題討論。不僅劇情引發熱議,周邊商品也賣翻,原創小說和影像寫真書雙雙占據金石堂網路書店暢銷書榜的前兩名。這齣在兩岸掀起一陣戲劇熱潮,被稱為中國第一部「古裝偶像劇教科書」的,正是古裝大戲《蘭陵王》。 


內容行銷 : Date : 2013/12/1

Getting started with Content Marketing:

With the explosion of content marketing, brands are diving headfirst into content production and publishing. But all too often the effort is sporadic, poorly planned, inadequately optimized, never promoted, and barely tracked. This leads to bad results and general grumpiness.

Content marketing efforts are typically supposed to generate traffic, sales, or engagement. It may not be reachable, you may not be able execute every element, but at least you know what to go for.



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