內容行銷 : Date : 2016/8/6

在這篇不可錯過的探討報告中,斯科特.麥克勞德一改傳統的報告形式,將漫畫的魔幻魅力轉化為卡通般的體驗.其多采多姿的變化,穿插著孩提時代的驚奇,與對未來的想像之中,使我們得以用眼睛去聆聽、觸摸。
In this unmissable look at the magic of comics, Scott McCloud bends the presentation format into a cartoon-like experience, where colorful diversions whiz through childhood fascinations and imagined futures that our eyes can hear and touch.


社群行銷 : Date : 2016/8/5

大腦耗用身體全部能量的 1/4,卻只占全身質量的 2%。那麼,這個獨特的器官如何接收和—或許更重要的是—清除重要的營養素?最新研究發現,這跟睡眠有關。

The brain uses a quarter of the body's entire energy supply, yet only accounts for about two percent of the body's mass. So how does this unique organ receive and, perhaps more importantly, rid itself of vital nutrients? New research suggests it has to do with sleep.


社群行銷 : Date : 2016/8/5

賽斯.高汀認為網路終結了大眾行銷,而把人類的社會從個體恢復到以前的"部落"形態。為了宣傳這個理念跟價值,"部落"讓平常人也有能力去領導去做大的改變。他力勸大家快點去做這樣的事。
 
Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.


營運策略 : Date : 2016/8/3

為什麼上班時工作做不完 Why work doesn't happen at work 
Jason Fried對於工作有個極端理論:辦公室根本不工作的場所。在TEDxMidwest會議上,他提出了幾個辦公室的問題(他稱之為M&Ms),並提出幾個建議,可以改善這些問題。

Jason Fried has a radical theory of working: that the office isn't a good place to do it. He calls out the two main offenders (call them the M&Ms) and offers three suggestions to make the workplace actually work.


社群行銷 : Date : 2016/8/3

提姆.厄本知道拖拖拉拉不合理,但他一直沒有辦法甩掉這個一定要拖到最後一刻才開始趕工的習慣。在這個富有洞察力的爆笑演講裡,厄本帶我們走上一段 YouTube 癮、維基百科兔子洞,或是猛盯著窗外發呆的旅程──並鼓勵我們在時間不夠之前,更加認真思考真的在拖延的事情是什麼。


Tim Urban knows that procrastination doesn't make sense, but he's never been able to shake his habit of waiting until the last minute to get things done. In this hilarious and insightful talk, Urban takes us on a journey through YouTube binges, Wikipedia rabbit holes and bouts of staring out the window — and encourages us to think harder about what we're really procrastinating on, before we run out of time.  worth spreading


集客式行銷 : Date : 2016/7/29

企業必須「三向」兼顧,才能成功建立顧客關係和品牌價值

1.成立跨部門溝通團隊,幫助品牌內部轉型
2.立即獎勵符合品牌價值的表現,幫助員工認同品牌精神
3.運用KPI定期追蹤品牌行銷成效,穩定維持服務品質


營運策略 : Date : 2016/5/7

怎麼樣才算是一位優秀的領導者?管理學家賽門.西奈克認為,優秀的領導者會讓他們的員工感到安全,並將員工拉入信賴圈中。但是建立信任和安全意味著要承擔很大的責任,在不平等的經濟結構中更是如此。

What makes a great leader? Management theorist Simon Sinek suggests, it’s someone who makes their employees feel secure, who draws staffers into a circle of trust. But creating trust and safety — especially in an uneven economy — means taking on big responsibility.


故事行銷 : Date : 2015/8/29

In this funny and blunt talk, Larry Smith pulls no punches when he calls out the absurd excuses people invent when they fail to pursue their passions.

在這個有趣而直白的演講中, 拉利 史密斯毫不留情的指出了, 人們放棄去追求他們的熱情的時候, 所發明的各種愚蠢的藉口。



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