內容行銷 : Date : 11/20/2017

內容行銷在近幾年漸漸盛行,各大品牌皆致力打造吸引用戶的內容、創造獨特的行銷體驗,以提升客戶黏著度,並刺激消費。原生廣告雖依然是內容行銷的推廣利器,但歷經一年,內容行銷整體發展上已有了微妙的變化, Content Marketing Institute創辦人Joe Pulizzi 便針對內容行銷的改變趨勢,提供四個面向分析說明,讓讀者對內容行銷的發展更有所掌握。


集客式行銷 : Date : 11/20/2017

2008年,美國總統歐巴馬利用YouTube、Facebook等網路平台在初選中擊敗聲望極高的希拉蕊。2015年,台北市長柯文哲利用線上網路平台發表新政、YouTube推播競選廣告,擊敗長期執政的國民黨,他們並不是獲得什麼一呼百諾的魔力,靠的是集客式行銷(Inbound Marketing)。這是什麼樣的行銷手法?又要如何妥善使用呢?以下四大策略讓你了解行銷其實可以很「主動」。


故事行銷 : Date : 11/20/2017

Mel Robbins is a married working mother of three, an ivy-educated criminal lawyer, and one of the top career and relationship experts in America. Widely respected for her grab-'em-by-the-collar advice and tough love, Robbins drills through the mental clutter that stands between people and what they want. Her approach is smart, effective and entertaining. Five days a week, Mel hosts her own syndicated radio show The Mel Robbins Show, discussing hot topics and giving advice to callers across America.

She is starring in a new series, In-Laws, airing this summer on A&E. In addition, she writes a monthly column for Success Magazine, is a former CNBC contributor and is the co-founder of Advice for Living, Inc., which develops products and television programming with experts in the wellness, health, relationship and career categories.


故事行銷 : Date : 11/20/2017

Can we break bad habits by being more curious about them? Psychiatrist Judson Brewer studies the relationship between mindfulness and addiction — from smoking to overeating to all those other things we do even though we know they're bad for us.

Learn more about the mechanism of habit development and discover a simple but profound tactic that might help you beat your next urge to smoke, snack or check a text while driving.


故事行銷 : Date : 2017/2/11

 貨幣 貸款與經濟的運行方法 How does the economy really work
 作者·:瑞·达利奥 (Ray Dalio)

经济就像一台简单的机器那样运作。


但很多人不懂经济 - 或是对经济的运作方式持有不同意见 - 于是导致很多不必要的经济痛楚.

我深感有责任与大家分享我的简单但是实用的经济分析模式。这个模式虽然不符合常规,但已帮助我预测和避免了全球金融危机,30年来对我一直很有用。


社群行銷 : Date : 2016/8/12

在這個四分鐘的連環趣味影片,Reddit的Alexis Ohanian細述一隻駝背鯨成為網上巨星的真實故事。「泥濘褲子先生」的經歷對於Facebook年代的信息散播者和市場推廣人士來說是一個最穩妥的寫照。 

In a funny, rapid-fire 4 minutes, Alexis Ohanian of Reddit tells the real-life fable of one humpback whale's rise to web stardom. The lesson of Mister Splashy Pants is a shoo-in classic for meme-makers and marketers in the Facebook age. 


內容行銷 : Date : 2016/8/11

精通一件事到達專業等級, 要 一萬小時, 但到底需要多久 我們才能由入門的階段進入到熟悉的階段,由入門階段進入熟悉階段會有一個進入障礙, 所以至少要練習 20 個小時才能打破這個障礙。

喬許 - 考夫曼是排名第一的國際暢銷書作者,書名:“個人的MBA:掌握企業的藝術”,還有即將出版的新書“在最初20小時:是掌握學習任何東西最重要的階段。”
Josh Kaufman is the author of the #1 international bestseller, 'The Personal MBA: Master the Art of Business', as well as the upcoming book 'The First 20 Hours: Mastering the Toughest Part of Learning Anything'. 


社群行銷 : Date : 2016/8/9

翻譯進行中....

嘉麗 格林 20歲時在博明翰大學研讀法律的時候,開始了她的第一個網路事業,幾年之內她的事業擴展到全世界,銷售遍及英國,美國,加拿大,澳大利亞,歐洲,每個月在網站上得到的點擊流量超過十萬次以上。
Carrie Green started her first online business at the age of 20, whilst studying Law at the University of Birmingham. Within a few years she took the business global, selling throughout the UK, USA, Canada, Australia and Europe and receiving over 100,000 hits on the website every month.



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