社群行銷 : Date : 2016/8/12

在這個四分鐘的連環趣味影片,Reddit的Alexis Ohanian細述一隻駝背鯨成為網上巨星的真實故事。「泥濘褲子先生」的經歷對於Facebook年代的信息散播者和市場推廣人士來說是一個最穩妥的寫照。 

In a funny, rapid-fire 4 minutes, Alexis Ohanian of Reddit tells the real-life fable of one humpback whale's rise to web stardom. The lesson of Mister Splashy Pants is a shoo-in classic for meme-makers and marketers in the Facebook age. 


社群行銷 : Date : 2016/8/9

翻譯進行中....

嘉麗 格林 20歲時在博明翰大學研讀法律的時候,開始了她的第一個網路事業,幾年之內她的事業擴展到全世界,銷售遍及英國,美國,加拿大,澳大利亞,歐洲,每個月在網站上得到的點擊流量超過十萬次以上。
Carrie Green started her first online business at the age of 20, whilst studying Law at the University of Birmingham. Within a few years she took the business global, selling throughout the UK, USA, Canada, Australia and Europe and receiving over 100,000 hits on the website every month.


社群行銷 : Date : 2016/8/5

大腦耗用身體全部能量的 1/4,卻只占全身質量的 2%。那麼,這個獨特的器官如何接收和—或許更重要的是—清除重要的營養素?最新研究發現,這跟睡眠有關。

The brain uses a quarter of the body's entire energy supply, yet only accounts for about two percent of the body's mass. So how does this unique organ receive and, perhaps more importantly, rid itself of vital nutrients? New research suggests it has to do with sleep.


社群行銷 : Date : 2016/8/5

賽斯.高汀認為網路終結了大眾行銷,而把人類的社會從個體恢復到以前的"部落"形態。為了宣傳這個理念跟價值,"部落"讓平常人也有能力去領導去做大的改變。他力勸大家快點去做這樣的事。
 
Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.


社群行銷 : Date : 2016/8/3

提姆.厄本知道拖拖拉拉不合理,但他一直沒有辦法甩掉這個一定要拖到最後一刻才開始趕工的習慣。在這個富有洞察力的爆笑演講裡,厄本帶我們走上一段 YouTube 癮、維基百科兔子洞,或是猛盯著窗外發呆的旅程──並鼓勵我們在時間不夠之前,更加認真思考真的在拖延的事情是什麼。


Tim Urban knows that procrastination doesn't make sense, but he's never been able to shake his habit of waiting until the last minute to get things done. In this hilarious and insightful talk, Urban takes us on a journey through YouTube binges, Wikipedia rabbit holes and bouts of staring out the window — and encourages us to think harder about what we're really procrastinating on, before we run out of time.  worth spreading


社群行銷 : Date : 2013/12/18

 

  科技越來越發達,消費者的日常生活不斷改變,現在的人多半「手機不離手」,正因為如此,行銷業者所散播出去的資訊能夠馬上被接收,消費者也能隨時隨地上網採取行動。傳播方式的轉變,使得消費者的特徵也不斷改變,無論是 EDM 或是平面廣告,了解你的消費者行為絕對是行銷計畫中不可或缺的關鍵。

當今的消費者到底有哪些關鍵的特徵呢?讓我們來看看以下幾點:

 


社群行銷 : Date : 2013/12/4

 One of the things we focus on most at Buffer is the best time to post to Twitter and Facebook. This is because we want to help you get more engagement with your audience, which is beneficial for everyone.

 
While the best time to post is definitely important, there are some other things to keep in mind. I had a look at what kind of updates work best for Facebook pages to increase interaction and found 7 interesting statistics that you’ll probably find useful if you’re trying to make your page more engaging.


社群行銷 : Date : 2013/12/3

Google wants a patent on a method for collecting messages from other social networks, like Facebook and Twitter, and letting users provide an automated response to them.
 
In the dystopian novel The Circle, Google and Facebook have merged with other big tech companies to create a single, all-seeing and all-knowing social network. The work is fiction but a new patent application published last week makes the situation slightly less far-fetched.



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