故事行銷 : Date : 11/20/2017

Mel Robbins is a married working mother of three, an ivy-educated criminal lawyer, and one of the top career and relationship experts in America. Widely respected for her grab-'em-by-the-collar advice and tough love, Robbins drills through the mental clutter that stands between people and what they want. Her approach is smart, effective and entertaining. Five days a week, Mel hosts her own syndicated radio show The Mel Robbins Show, discussing hot topics and giving advice to callers across America.

She is starring in a new series, In-Laws, airing this summer on A&E. In addition, she writes a monthly column for Success Magazine, is a former CNBC contributor and is the co-founder of Advice for Living, Inc., which develops products and television programming with experts in the wellness, health, relationship and career categories.


故事行銷 : Date : 11/20/2017

Can we break bad habits by being more curious about them? Psychiatrist Judson Brewer studies the relationship between mindfulness and addiction — from smoking to overeating to all those other things we do even though we know they're bad for us.

Learn more about the mechanism of habit development and discover a simple but profound tactic that might help you beat your next urge to smoke, snack or check a text while driving.


故事行銷 : Date : 2017/2/11

 貨幣 貸款與經濟的運行方法 How does the economy really work
 作者·:瑞·达利奥 (Ray Dalio)

经济就像一台简单的机器那样运作。


但很多人不懂经济 - 或是对经济的运作方式持有不同意见 - 于是导致很多不必要的经济痛楚.

我深感有责任与大家分享我的简单但是实用的经济分析模式。这个模式虽然不符合常规,但已帮助我预测和避免了全球金融危机,30年来对我一直很有用。


故事行銷 : Date : 2015/8/29

In this funny and blunt talk, Larry Smith pulls no punches when he calls out the absurd excuses people invent when they fail to pursue their passions.

在這個有趣而直白的演講中, 拉利 史密斯毫不留情的指出了, 人們放棄去追求他們的熱情的時候, 所發明的各種愚蠢的藉口。


故事行銷 : Date : 2013/11/26

Here on Copyblogger, you’ve seen us talk many times about how to tell a terrific marketing story.

Why? Because stories are fundamental to how we communicate as human beings. Tell the right story and you can capture attention, entertain, enlighten, and persuade … all in the course of just a few minutes.

Stories are memorable and shareable — and those are two of the most important aspects of the very best content.

So we can all agree that stories matter … but how do you tell them?
What, specifically, makes for a good marketing story?


故事行銷 : Date : 2013/11/26

在這篇不可錯過的探討報告中,斯科特.麥克勞德一改傳統的報告形式,將漫畫的魔幻魅力轉化為卡通般的體驗.其多采多姿的變化,穿插著孩提時代的驚奇,與對未來的想像之中,使我們得以用眼睛去聆聽、觸摸。

Scott McCloud is author of Understanding Comics, a comic book about comics. He's an evangelist for comics as a valid literary form (as more than pulp and kids' stuff) and his admiring fans include a laundry list of superstar cartoonists.


故事行銷 : Date : 2013/11/26

電影製作人安德魯史丹頓("玩具總動員"(Toy Story)、"機器人瓦力"(WALL-E))分享他對說故事的經驗 -- 以從結尾開始回到起點的方式。(包含圖像語言...)

Andrew Stanton has made you laugh and cry. The writer behind the three "Toy Story" movies and the writer/director of "WALL-E," he releases his new film, "John Carter," in March.

 


故事行銷 : Date : 2013/11/26

對於一些不可思議的創作,我們常會認為是來自藝術家或天才創作者本身,伊莉莎白吉伯特根據這點作了思考,並跟我們分享了一個相當根本的見解:並非特定的某人才能"當"天才,而是在我們每一個人之內都"存在"著天才。這是一場非常有趣,具個人見解,且相當令人感動的演講。

The author of 'Eat, Pray, Love,' Elizabeth Gilbert has thought long and hard about some large topics. Her latest fascination: genius, and how we ruin it.



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